The most important part of any SEO campaign is the effective link building strategy. Everyone needs a link from website with higher page rank, page authority and domain authority. Even if you are an experienced professionals or beginner in search engine promotion, you need to have strong expertise in SEO campaign and know the facts about them.
In link building strategy, you need to acquire quality links from highly trusted source relevant to your business or service. Here, the quality of links is more important than the quantity. In order to get high quality links, you need to use off-page optimization techniques such as social bookmarking, blog commenting, search engine submission, directory submission, classifieds submission, ad posting, article submission, forum submission, web 2.0 submission, press release submission, blogging, guest posting, etc. Make sure that you get links from authentic website.
What is Google Penguin Update?
Google launched the Penguin Update in the year 2012 to identify sites that are spamming their search results. In particular, website’s with spammed links, buying paid links and using automated tools designed to boost rankings in Google Search Engine Result Page (SERPs). When a Google Penguin update rollout, the site with bad links tends to experience sudden dip in search rankings. You can boost the rankings by removing the low quality or span links using Google Disavow Links Tool. So, it is recommended to get links from the reliable source to enjoy long term success to your business.
Are you new to search engine optimization and wonder how On-page, Off-Page and link building strategies really work? It is recommended to boost your SEO skills by digital marketing training from reputed IT academy. INFINIX is leading digital marketing institutes offering SEO Training in Chennai by certified professionals in online marketing and Google Ad Words.
Need for Quality Link building?
Knowing the importance of quality link building will help you to run successful marketing campaign. All with that you need to understand the importance of communication and effective marketing strategies in order to maintain strong relationship with the clients. Now if you don’t know the importance of SEO in digital marketing, you must be the newcomer.
Good Communication Skills:
Strong written communication skills are important to write engaging content and get quality links. As mentioned above, quality content is king of all SEO techniques. In such situation, the article and web content writing skills really going to help you out. But, you need to be aware of SEO techniques such as keyword research and content optimization using the trusted techniques like keyword density, keyword proximity, keyword relevance and keyword stemming. These factors helps search engine robot’s to easily crawl, index and ranking your website for specific keywords.
Blogging is yet another trusted technique which you can get quality links from sites with high page rank and domain authority. There are several blogging sites with high page rank offering guesting blogging options. It helps you to boost your authorship, strong online presence and acquire quality links back to your website.
Kovalan is a digital marketing professional with 3 years of experience in SEO and digital marketing. He written various articles on responsive website design, SEO, SMM, Digital Marketing, etc. Currently, he is working as a freelance digital marketing trainer in leading SEO Training Institute in Chennai.